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5 min read

Fall Feature Series: Wee Tuck Tan

As we move into fall, we’re launching a new series of interviews with business leaders in the food, beverage, supplement and biotech industries. This month we sat down with Wee Tuck Tan, owner of The Brewerkz Company, Singapore's longest-running...

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8 min read

Summer Spotlight Series: Natalie Van Unen

This month we sat down with Foundery5 client Natalie Van Unen, founder and CEO of One Health, a nutrition brand that offers an all-in-one plant based protein and nutrition powder designed to help people live a healthy life. 

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2 min read

The Beverage Industry is Taking on Climate Change

As climate change accelerates, consumers are increasingly concerned with the way large corporations are taking on environmental responsibility. Many consumers, especially those in the younger generations, expect companies to take steps to reduce their...

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2 min read

Taste and Texture: A Make it or Break it Point for Beverages

When purchasing a beverage for the first time, there are a number of things that can draw in the customer - the packaging, the advertised flavors, the functionality, the health promoting benefits. However, if the customer is making a repeat purchase, the...

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3 min read

The Power of Brand Collaborations

Brand collaborations have always been a popular marketing tactic, especially in the beverage industry. Whether it’s a brand partnering with a celebrity, a brand partnering with a movie on a new release, or two brands from the food and beverage industry...

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7 min read

Summer Spotlight Series: Thereasa Black

For the second installment of our Summer Spotlight Series, we sat down with Thereasa Black, founder and CEO of Bon Appesweet, a vegan artisanal chocolate bar brand that uses dates as sweeteners and has zero added sugars and zero sugar alcohols. 

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2 min read

Brands Seek to Shake Up Energy Drink Market

The energy drink sector of the beverage market has been rapidly growing in recent years, with sales projected to reach 20 billion by 2024, according to a 2020 report from Mintel. And while the energy drink sector is predicted to continue to grow thanks...

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5 min read

Summer Spotlight Series: Laura Brooks

Welcome to our Summer Spotlight Series, where we’ll be sharing stories from incredible and inspiring founders and CEOs all summer long. Starting and running your own business can be a grueling and often isolating job. By sharing the stories of founders...

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3 min read

Designing Beverage Packaging for Gen Z

Packaging design can make or break a beverage brand. The design of your packaging is the first thing that consumers will see and it’s up to the design to draw consumers in, create brand recognition and set your product apart from your competition.

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4 min read

Top Supplement Format Trends  Among Consumers

Supplements are big business. 

Data from the CDC suggest that more than half of U.S. adults take dietary supplements, and the market is expected to grow at 9% CAGR per year through 2028.

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3 min read

Consumer Interest in Global Flavors Creates a Big Splash in Beverage Industry

New and exciting companies are making big waves in the domestic beverage market - bringing global flavors to fresh and functional beverages.

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2 min read

5 Steps To Creating A Supplement Brand

The supplement industry has expanded immensely in recent years as people turned to supplements following the outbreak of the COVID-19 pandemic. The global dietary supplements market valued at USD 151.9 billion in 2021 is expected to grow at a compound...

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6 min read

Top 5 Supplement Ingredient Trends in 2022

The supplement industry is booming as more people realize the negative effects that a high stress, always-on lifestyle has on their ability to meet daily nutritional needs. Consumers are responding with a rush to health and well-being products,...

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2 min read

The Rise of New and Innovative Probiotic Beverages

Fueled by the COVID-19 pandemic, consumer interest in functional beverages that support health and immunity is higher than ever before. Probiotic and prebiotic drinks in particular have seen explosive growth in the market as consumers look for beverages...

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3 min read

How Supplement Companies Can Increase Repurchase Rates

Now more than ever, supplemental micronutrients, herbs, amino acids, and more have earned recognition as meaningful methods to promote health. Both consumers and health professionals appreciate the benefits of supplements to complement their food,...

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2 min read

Three Ingredients Shaping the Functional Beverage Industry

The global beverage market size is expected to reach a staggering $1 trillion in 2022, up from $750 billion in 2017. This growth can be attributed to a growing consumer preference for healthier beverages, environmental concerns, and advances in food...

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3 min read

Future of Beverages is Functional

In the old days, a functional beverage was what you’d call a full mug of coffee with a retractable lid. And maybe it had a handle on it, too. 

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3 min read

5 Surefire Steps to Building a Beverage Brand

If you’ve had that idea for a beverage brand brewing in the back of your mind for a while — now’s the time to crack it open. After all, the global beverage market is expected to reach upwards of $1.6 trillion in 2026, and the functional drinks submarket...

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2 min read

Your Logo is not Your Brand

On a perfect market-based day, Joe Consumer would wander through the mall, stopping into the swoosh store for a new pair of shoes, grabbing lunch under the golden arches, and looking for a ‘bull’s eye’ deal at a national chain store. If you’re like most...

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3 min read

Startup Website Design Trends for 2021

Startups face stiff competition for attention in today's busy and crowded marketplace. Whether your B2B or B2C, your customer base is inundated with information coming from all angles at every moment of the day and night. For that reason, it's essential...

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3 min read

Top 5 ways startups can use design to gain market share

Startups have to walk a fine line. While they’re inherently innovative and forward-looking, they can’t be so focused on the future that they forget about today. In other words, neglecting current growth and market share for what lies ahead is a surefire...

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3 min read

Why Great Design Is Critical for Startups

You might have heard that you only have a few seconds for your brand make a good first impression. It turns out that a few seconds may be too late. In terms of your website, you really have only about five hundredths of a second (50 milliseconds) to win...

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3 min read

Go with the Pros: 6 Reasons Why Pro Website Designers Are Worth It

It’s hard to imagine running a modern business that does not have an online presence. After all, informative, accessible websites are something customers expect. If you’re looking to put up a webpage, you’ve got two options: hire a professional or...

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3 min read

Creating an eCommerce Funnel to Maximize Conversions

Some companies design sleek, space-aged widgets with an eye firmly focused on tomorrow. Others offer services to make everyday life more comfortable and efficient. No matter the market, industry, or goals, however, sales make the world go ‘round. And...

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3 min read

Embracing the Importance of UX/UI Design

For many people, today's alphabet soup of techno-acronyms is a frustrating puzzle that hides both the meaning and, more significantly, the importance of the terms they represent. The acronyms "UX" and "UI," for example, both refer to "users," but each...

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3 min read

How to make your app "sticky"

US adults spent over 3 hours and 35 minutes on mobile devices in 2018, according to eMarketer. 90 percent of the time on mobile last year was spent engaged with apps. Despite mobile applications' incredible popularity for entertainment, messaging, and...

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3 min read

Creating a Startup Website that Makes Money

Most startups know that their website is an essential tool for validating their business model and growing their company, and yet many startups fail to invest the time, expertise, and effort necessary to create a great site. In doing so, they...

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3 min read

Why empathy in business is more than being nice.

In 2012 Airbnb was faced with what could have been a total disaster. Founded four years earlier with only a website and three air mattresses, Airbnb solved the growing need for a more personalized travel experience and the lack of hotel accommodations in...

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3 min read

How to develop a new product around an unknown concept

You can have the best product in the world but if your customers don't understand what it is or why they need it, you'll struggle to get off the ground. Developing a product around an unknown concept is a long-term process that needs to be approached in...

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3 min read

Make it or Break it: Why Your Startup's Online Experience Matters

You know you've got a great product with a blossoming market, but your startup isn't growing the way you predicted. While startups can fail for many reasons, in too many cases, they fail because they haven't invested in optimizing their online user...

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