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Your Logo is not Your Brand

On a perfect market-based day, Joe Consumer would wander through the mall, stopping into the swoosh store for a new pair of shoes, grabbing lunch under the golden arches, and looking for a ‘bull’s eye’ deal at a national chain store. If you’re like most consumers, you’ve already interpreted that the mall jaunt involved Nike, McDonald’s and Target stores and you would know that because of the familiarity of their logos.

Startup Website Design Trends for 2021

Startups face stiff competition for attention in today's busy and crowded marketplace. Whether...

Top 5 ways startups can use design to gain market share

Startups have to walk a fine line. While they’re inherently innovative and forward-looking, they...

Why Great Design Is Critical for Startups

You might have heard that you only have a few seconds for your brand make a good first...

Go with the Pros: 6 Reasons Why Pro Website Designers Are Worth It

It’s hard to imagine running a modern business that does not have an online presence. After all,...

Creating an eCommerce Funnel to Maximize Conversions

Some companies design sleek, space-aged widgets with an eye firmly focused on tomorrow. Others...

Embracing the Importance of UX/UI Design

For many people, today's alphabet soup of techno-acronyms is a frustrating puzzle that hides...

How to make your app "sticky"

US adults spent over 3 hours and 35 minutes on mobile devices in 2018, according to eMarketer....

Creating a Startup Website that Makes Money

Most startups know that their website is an essential tool for validating their business model...

Want to grow your revenue? Put your customers FIRST.

In 2012 Airbnb was faced with what could have been a total disaster. Founded four years earlier...