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5 min read

How To Find The Right VC For Your Startup

Included below is some great advice we received recently at the NJ Tech Leadership Summit from some of the top venture capitalists on the east coast like Ramana Jampala and Aaron Price.  

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4 min read

What is Design Thinking?

Design thinking applies the elements and processes developed over centuries of creative design work to problem-solving in business. Although people often use the term “design thinking” in different ways, the original definition stems from the four...

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3 min read

7 UX factors impacting your eCommerce site

User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy it is for users to use your site to accomplish a goal. UX...

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3 min read

Let Color Differentiate Your Brand and Message

The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a fraction of a second in duration, their impact is ongoing if a brand adequately fosters them. Like a fond...

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3 min read

UX, UI, Visual Designers and more – the many design roles of Technology

Design isn’t the window dressing to your website, application, or software development project. It’s essential to the entire process, from beginning to end, and helps ensure the final product is intuitive, productive, and user-friendly. Still, given the...

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3 min read

Why Packaging Design Is Just As Important As What’s Inside

While it’s true you can’t tell a book by its cover, it’s also true that consumers will never get to judge how much they love your products unless they love the cover. That’s the central reason why aesthetically pleasing packaging deserves the same level...

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3 min read

5 Trends in Packaging Design for 2021

Packaging plays a crucial role in getting products from to customers without loss or damage. However, packaging is more than just functional, and creative packaging can also make a good impression and help your brand stand out using unique designs. The...

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3 min read

Good Photography Is Critical for Brands

Photography is uniquely capable of conveying emotion and telling a story. It’s an especially potent form of creative for companies in creating brand identity and developing emotional bonds with the customer base. In fact, since good and impactful...

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