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beverages

2 min read

The Beverage Industry is Taking on Climate Change

As climate change accelerates, consumers are increasingly concerned with the way large corporations are taking on environmental responsibility. Many consumers, especially those in the younger generations, expect companies to take steps to reduce their...

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2 min read

Taste and Texture: A Make it or Break it Point for Beverages

When purchasing a beverage for the first time, there are a number of things that can draw in the customer - the packaging, the advertised flavors, the functionality, the health promoting benefits. However, if the customer is making a repeat purchase, the...

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3 min read

The Power of Brand Collaborations

Brand collaborations have always been a popular marketing tactic, especially in the beverage industry. Whether it’s a brand partnering with a celebrity, a brand partnering with a movie on a new release, or two brands from the food and beverage industry...

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2 min read

Brands Seek to Shake Up Energy Drink Market

The energy drink sector of the beverage market has been rapidly growing in recent years, with sales projected to reach 20 billion by 2024, according to a 2020 report from Mintel. And while the energy drink sector is predicted to continue to grow thanks...

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3 min read

Designing Beverage Packaging for Gen Z

Packaging design can make or break a beverage brand. The design of your packaging is the first thing that consumers will see and it’s up to the design to draw consumers in, create brand recognition and set your product apart from your competition.

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3 min read

Consumer Interest in Global Flavors Creates a Big Splash in Beverage Industry

New and exciting companies are making big waves in the domestic beverage market - bringing global flavors to fresh and functional beverages.

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2 min read

The Rise of New and Innovative Probiotic Beverages

Fueled by the COVID-19 pandemic, consumer interest in functional beverages that support health and immunity is higher than ever before. Probiotic and prebiotic drinks in particular have seen explosive growth in the market as consumers look for beverages...

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2 min read

Three Ingredients Shaping the Functional Beverage Industry

The global beverage market size is expected to reach a staggering $1 trillion in 2022, up from $750 billion in 2017. This growth can be attributed to a growing consumer preference for healthier beverages, environmental concerns, and advances in food...

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3 min read

Future of Beverages is Functional

In the old days, a functional beverage was what you’d call a full mug of coffee with a retractable lid. And maybe it had a handle on it, too. 

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3 min read

5 Surefire Steps to Building a Beverage Brand

If you’ve had that idea for a beverage brand brewing in the back of your mind for a while — now’s the time to crack it open. After all, the global beverage market is expected to reach upwards of $1.6 trillion in 2026, and the functional drinks submarket...

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