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design thinking

3 min read

Designing Beverage Packaging for Gen Z

Packaging design can make or break a beverage brand. The design of your packaging is the first thing that consumers will see and it’s up to the design to draw consumers in, create brand recognition and set your product apart from your competition.

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4 min read

What is Design Thinking?

Design thinking applies the elements and processes developed over centuries of creative design work to problem-solving in business. Although people often use the term “design thinking” in different ways, the original definition stems from the four...

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