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ux design

3 min read

Go with the Pros: 6 Reasons Why Pro Website Designers Are Worth It

It’s hard to imagine running a modern business that does not have an online presence. After all, informative, accessible websites are something customers expect. If you’re looking to put up a webpage, you’ve got two options: hire a professional or...

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3 min read

Embracing the Importance of UX/UI Design

For many people, today's alphabet soup of techno-acronyms is a frustrating puzzle that hides both the meaning and, more significantly, the importance of the terms they represent. The acronyms "UX" and "UI," for example, both refer to "users," but each...

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3 min read

How to make your app "sticky"

US adults spent over 3 hours and 35 minutes on mobile devices in 2018, according to eMarketer. 90 percent of the time on mobile last year was spent engaged with apps. Despite mobile applications' incredible popularity for entertainment, messaging, and...

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3 min read

Creating a Startup Website that Makes Money

Most startups know that their website is an essential tool for validating their business model and growing their company, and yet many startups fail to invest the time, expertise, and effort necessary to create a great site. In doing so, they...

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3 min read

Make it or Break it: Why Your Startup's Online Experience Matters

You know you've got a great product with a blossoming market, but your startup isn't growing the way you predicted. While startups can fail for many reasons, in too many cases, they fail because they haven't invested in optimizing their online user...

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4 min read

What is Design Thinking?

Design thinking applies the elements and processes developed over centuries of creative design work to problem-solving in business. Although people often use the term “design thinking” in different ways, the original definition stems from the four...

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3 min read

7 UX factors impacting your eCommerce site

User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy it is for users to use your site to accomplish a goal. UX...

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